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Shared marketing components

Updated on January 22, 2021

Pega Customer Decision Hub for Financial Services includes a core set of Pega-provided marketing capabilities leveraged by every module of the solution that allows marketers to design, execute, deliver, and adapt to marketing strategies. Pega shared components include a consolidated marketer's portal that has customizable dashboards, next-best-action design, treatment design, channel configuration, constraints optimization, and response management.

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