| Create a Campaign | The application supports multi-channel, multi-wave, and simple direct
campaigns. Marketers can specify goals, financials, and budget for their
campaigns. |
| Perform Distribution Testing | The application allows campaigns to be run in test mode, thereby
enabling the marketing department to validate the right actions are
being made to the right customers. |
| Perform Seed List Testing | The application allows Campaigns to be run against a set of
artificial entities (also called "seeds") in order to validate the
end-to-end behavior of the Campaign. |
| Submit for Approval | The application’s operations module allows Campaigns to go through an
approval process prior to being submitted for execution. This enables
marketing organizations to adhere to best practices around
approvals. |
| Manage Campaign Life Cycle | The application allows the marketer to perform relevant actions (such
as edit, suspend, and resume) on the campaign during the course of its
life cycle. |
| Create Checklists | The application’s operations module provides the ability to create
checklists which can be associated with a campaign or an action. Each
checklist contains tasks which describe the actions that need to take
place in order to consider the work on this asset to be
complete. |
| Import Prospect Lists | The application allows marketers to import prospect spreadsheets into
the system and utilize the imported lists to target prospects. |
| Set up Seed Lists | The application enables creation of lists containing examples of
customer data. Marketers can use these lists to validate the behaviour
of their campaigns and actions prior to making these assets
live. |
| Review System Health | The application provides a centralized utility that performs a
self-diagnosis of the application and provides system administrators
with links to areas that need attention. |
| Configure Channels | The application provides robust support for a variety of
communication channels, including Email, SMS, Passbook, and Push
Notifications. |
