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Pega Next-Best-Action Advisor

Updated on April 20, 2022

Pega Next-Best-Action Advisor provides a configurable, ready-to-use user interface that delivers Next Best Action in the optimal manner for inbound channels, under complete control of Pega Customer Decision Hub, configurable through Next Best Action Designer.

Pega Customer Decision Hub

Pega Next-Best-Action Advisor uses Pega Customer Decision Hub to determine the value of the customer now and in the future, then determines how much the business wants to treat the customer based on this value calculation. This drives the Next Best Action, the Next Best Offer (Cross Sell/Up Sell), or leads the customer into compiling a complex recommendation to retain and build customer loyalty, where the amount to invest in creation of this recommendation is based on the customer value.

  • Next topic Understanding Pega Next-Best-Action Advisor capabilities

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