Pega Next-Best-Action Advisor provides a configurable, ready-to-use user interface that delivers Next Best Action in the optimal manner for inbound channels, under complete control of Pega Customer Decision Hub, configurable through Next Best Action Designer.

Pega Next-Best-Action Advisor uses Pega Customer Decision Hub to determine the value of the customer now and in the future, then determines how much the business wants to treat the customer based on this value calculation. This drives the Next Best Action, the Next Best Offer (Cross Sell/Up Sell), or leads the customer into compiling a complex recommendation to retain and build customer loyalty, where the amount to invest in creation of this recommendation is based on the customer value.

• Understanding Pega Next-Best-Action Advisor capabilities

  To acquire, upgrade, or retain your customers through a contact center, learn about the capabilities of Pega Next-Best-Action Advisor.

• Understanding Bundle Negotiator

  To acquire, upgrade, or retain your customers through a contact center, learn about the capabilities of Pega Next-Best-Action Advisor.

• Tutorial: Configuring Next-Best-Action Designer for Pega Next-Best-Action Advisor

  Use the Next-Best-Action Designer template for Pega Next-Best-Action Advisor that contains next-best-action settings to speed up and simplify the process of implementing next best actions into Pega Next-Best-Action Advisor.

• Tutorial: Configuring supporting decisions for Pega Next-Best-Action Advisor

  Learn how to perform additional required configuration in the Pega Customer Decision Hub portal in order to configure supporting decisions for Pega Next-Best-Action Advisor.