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Adopt best practices for strategy building with Next-Best-Action Designer (8.3)

Updated on May 3, 2021

Next-Best-Action Designer provides a wizard-based approach to building and monitoring next-best-action strategies to get your team up-and-running fast.

In Pega Marketing™ 8.3 the strategy-building experience has been redesigned to reinforce best-practices, streamline the user experience, and decrease your time to value.

There are new workstreams for:

  • Taxonomy – to define your business structure (sales, retention, service, nurture, and so on)
  • Engagement Policies – to set eligibility, relevance, and suitability criteria
  • Constraints – to set up contact policies and controls
  • Arbitration – to create logic that ensures that next-best-actions align with the customer’s needs and context
  • Channels – to bring touchpoints online, and create engagement triggers
"Next Best Actions Designer"
Next Best Action Designer

For more information, see the "Next-Best-Action Designer" chapter of the Pega Marketing User Guide on the Pega Marketing product page.

  • Previous topic Implement agile change management with 1:1 Operations Manager (8.3)
  • Next topic Increase predictive power with Real-Time AI Connectors (8.3)

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