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Increase the relevancy of real-time decisions with Next-Best-Action Customer Journeys (8.6)

Updated on September 20, 2021

With Next-Best-Action Customer Journeys (available as a Preview Release), you can now map actions and treatments to specific journey stages, directly in Next-Best-Action Designer. You can then use the customer’s current stage as a predictor during next-best-action decisions, increasing the relevance of each experience.

With this new capability you can also:

  • View all actions and treatments by journey and stage to easily identify gaps in your engagement strategies
  • Identify optimal journey paths across channels and stages using pre-built integration with Customer Journey Visualizer
  • Associate new next best actions with journeys and stages directly in 1:1 Operations Manager.
Example of a Next-Best-Action Customer Journey in Next-Best-Action Designer

Example of a Next-Best-Action Customer Journey in Next-Best-Action Designer

For more information, see Using customer journeys to influence next-best-actions.

  • Previous topic Empower marketers to activate real-time data with Customer Profile Designer (8.6)
  • Next topic Dynamically deploy, update, and replace decisioning models with Machine Learning Operations (MLOps) (8.6)

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