Blow customers away with contextual, one-to-one engagement – powered by an always-on AI. Pega Customer Decision Hub™ 8 includes the following key features:

• Empower marketers to activate real-time data with Customer Profile Designer (8.6)

• Increase the relevancy of real-time decisions with Next-Best-Action Customer Journeys (8.6)

• Dynamically deploy, update, and replace decisioning models with Machine Learning Operations (MLOps) (8.6)

• Accurately forecast results, optimize strategies to hit specific goals and explore potential trade-offs with Scenario Planner (8.5)

• Submit, Prioritize, and Manage Change Requests with 1:1 Operations Manager (8.5)

• Identify and Profile Underserved Customers with Value Finder (8.5)

• Ensure fairness and compliance with Pega’s Ethical Bias Check (8.4)
• Jumpstart your 1:1 implementation with Next-Best-Action Designer Templates (8.4)
• Ease into AI-driven, event-triggered engagement with Multi-Schedule Outbound (8.4)
• Enrich your decision strategies with predictive models from Amazon SageMaker and H20.ai (8.4)
• Implement agile change management with 1:1 Operations Manager (8.3)
• Adopt best practices for strategy building with Next-Best-Action Designer (8.3)
• Increase predictive power with Real-Time AI Connectors (8.3)
• Personalize product offerings with Bundle Negotiator 2.0 (8.3)
• Enhance engagement with Customer Funnel Analysis (8.2)
• Optimize ad spend with AI-driven Paid Media Strategies (8.2)
• Empower business users to easily define eligibility rules (8.2)
• Raise the bar for personalization with Next-Best-Treatments (8.2)
• Streamline web treatments with real-time container upgrades (8.2)
• Pave the path to one-to-one engagement with Self-optimizing Campaigns (8.1)
• Build, deploy, and monitor AI models in Prediction Studio (8.1)
• Accelerate acquisition on paid channels with Lookalike Audiences (8.1)

For more information about all the exciting new features, see Pega Customer Decision Hub Release Notes.

Look for our 8.5 videos? Visit the video library to see the previous versions.

Visit www.pega.com to learn more about Pega Infinity™.