In campaign-based marketing, optimizing batches and segments is seriously hard work – you need access to information like waterfall counts, drop-out reports, and funnel analysis to keep everything balanced.
What if you could apply these techniques for 1-to-1, next-best action (NBA) engagement, too? What if you could see the impact of each level of your NBA strategy? What if you could see what would happen to your customer counts and offer selections?
With Customer Funnel Analysis, users can now access:
- Individual-level counts by node
- Input and output populations
- Drill-downs by category and offer
- Integration with NBA designer
- Real-time visualization
Pega Customer Funnel Analysis
For more information, see the "Multi-Channel Campaigns" chapter of the Pega Marketing User Guide on the Pega Marketing product page.