Skip to main content

         This documentation site is for previous versions. Visit our new documentation site for current releases.      

Ad Operations: Enabling the Negative Audiences tactic in the paid destination

Updated on August 3, 2022

After the NBA Specialist configures the necessary settings in Pega Customer Decision Hub, negative audiences associated with the checking account action are communicated to the destination platform.

Pega Customer Decision Hub Paid Media Manager User Guide

Sandra notifies the ad strategy team. The ad strategy team enables the tactic in the paid destination by configuring advertising campaigns for a particular action to exclude individuals who belong to the negative audience from being served ads.

Ad Operations: Adding negative audiences to a Facebook ad set or Google ad group

Negative audiences can be excluded from targeting by using platform-specific mechanisms. For more information about configuring the mechanism for Facebook Ads and Google Ads, see the following topics:

Ad Operations: Excluding negative audiences from Facebook Ads targeting

To exclude a negative audience from being targeted by an ad set on Facebook, add it to the ad set after it is communicated to Facebook Ads.


This is a one-time configuration. The audience membership on the platform is continuously updated once the audience is created.

  1. Log in to Facebook Ads Manager.
  2. Click Create to create a new ad set. For more information, see Create an Ad Set in Ads Manager.
  3. When defining the audience, click Exclude, as in the following figure:
  4. Select the negative audience created by Paid Media Manager.

Ad Operations: Excluding negative audiences from Google Ads targeting

To exclude a negative audience from being targeted by a Google Ads ad group, follow the steps described in the topic Exclude specific audiences from your targeting.

  • Previous topic NBA Specialist: Implementing the Negative Audiences tactic
  • Next topic Prospecting with the Conversion Lookalike and NBA Lookalike tactics

Have a question? Get answers now.

Visit the Support Center to ask questions, engage in discussions, share ideas, and help others.

Did you find this content helpful?

Want to help us improve this content?

We'd prefer it if you saw us at our best. is not optimized for Internet Explorer. For the optimal experience, please use:

Close Deprecation Notice
Contact us