Paid Media Manager uses the CRM-based matching APIs for Facebook Ads, Google Ads, and LinkedIn Ads to synchronize paid audiences. To set up a connection, you must configure both Paid Media Manager and the paid destination to which you want to connect.
- Mapping individuals to paid destinations with CRM attributes
Facebook Ads, Google Ads and LinkedIn Ads destinations enable you to target individuals based on their personally identifiable information (PII). To do so, map destination API properties to Pega Customer Decision Hub properties. For example, you can map Email (EMAIL) to .pyEmail1.
- Configuring Facebook Ads destinations
Facebook Ads destinations enable ads to be targeted on Facebook, Instagram, Messenger, and third party apps and websites. Paid Media Manager can leverage information on known individuals (for example, their email, phone number, device ID, and so on) to target these ads based on Next-Best-Action, and also segment eligibility. Paid Media Manager integrates directly with Facebook Ads and the Facebook Custom Audience API.
- Configuring Google Ads destinations
Google Ads Destinations enable ads to be targeted on Google Search, YouTube, Gmail, and other Google-owned media properties. Paid Media Manager integrates directly with Google Ads and the Google Customer Match API.
- Configuring LinkedIn Ads destinations
LinkedIn Ads Destinations enable ads to be targeted on LinkedIn apps and websites. Paid Media Manager integrates directly with LinkedIn Ads and the LinkedIn Matched Audiences API.