Enabling learning from Paid-specific models for the Paid channel
If required, you can enable channel-specific adaptive models for paid media to help optimize your advertising based on responses from the Paid channel.
Pega Customer Decision Hub Paid Media Manager User Guide
Unlike surrogate channel models, a Paid-specific model also enables the strategy to
take the type of paid destination into account as one of the parameters, so that the
same action can have a different priority for YouTube, Instagram, and LinkedIn. This
accounts for the difference in how each individual is influenced by each destination for
each action.
To enable Paid-specific models, perform the following steps:
- In Dev Studio, create a dynamic system setting with
the following values:
- Purpose - dataflow/paidmedia/paidstrategy/enableStoreDecisionResults
- Ruleset - PegaMKT-Engine
- Value - true
- If your Next-Best-Action strategy uses real-time containers or real-time event
triggers, refresh the Next-Best-Action Designer configuration by performing the
following steps:
- In the Pega Customer Decision Hub portal, click .
- Click Save.
- Optional: To disable delayed learning again, change the value of the enableStoreDecisionResults dynamic system setting to false, and then edit and save the Channels tab in Next-Best-Action Designer again.
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