Google Ads Destinations enable ads to be targeted on Google Search, YouTube, Gmail, and other Google-owned media properties. Paid Media Manager integrates directly with Google Ads and the Google Customer Match API.

• Creating a Google Ads account and credentials

  As part of the process of connecting Paid Media Manager to a Google Ads destination, you must have a manager account in Google Ads and use the credentials for that account to configure a destination in Paid Media Manager.

• Configuring Google Ads destinations in Paid Media Manager

  After you configure the Google Ads account and credentials, use them to configure the connection to a Google Ads destination in Paid Media Manager.

• Enabling device ID targeting for Google Ads

  For Google Ads paid destinations, you can obtain individuals' device IDs in an application that you own, and then use that device ID to retarget the individual with Next-Best-Action-based actions relevant to the individual in third-party Android or iOS apps.

• Migrating from Google AdWords API to Google Ads API

  Migrate your Paid Media Manager to the new Google Ads API. Google ceased development on Google AdWords in April 2022, if you still have AdWords in your system, you must update to the new Google Ads API.