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NBA Specialist: Implementing the Negative Audiences tactic

Updated on August 3, 2022

After the ad strategy team at UPlus bank agrees to implement Negative Audiences, Sandra reaches out to Jan, an NBA Specialist at UPlus Bank. Jan helps Sandra implement the tactic by enabling negative audiences in Paid Media Manager.

Pega Customer Decision Hub Paid Media Manager User Guide

NBA Specialist: Enabling negative audiences

To enable negative audiences for a destination:

  1. Log in to the Pega Customer Decision Hub portal as an administrator.
  2. Click Next-Best-ActionDesignerChannels.
  3. In the Paid Media > Paid Destinations section, click the Configure icon, and then select the Negative audience check box to increase the accuracy of your targeting by excluding individuals who are ineligible for an action.
  4. Click Save.
  5. Configure a trigger for the paid audience update, such as a real-time container or a real-time event.
    Tip: You can define the container or event at any level of the hierarchy. When the container or event is triggered, Paid Media Manager updates negative audiences only for the actions on that level of the hierarchy that are enabled for paid synchronization. For example, if you define a real-time container at the Sales-Cards level, only audiences for actions from the Cards group of the Sales issue will be updated.

You can view current negative audiences on the Audiences > Paid Audiences landing page in the Pega Customer Decision Hub portal. Each negative audience has the naming convention Issue-Group-Action-N, for example, Acquisition-Credit Cards-Platinum Credit Card 2020-N.

  • Previous topic Paid Specialist: Negative Audience tactic
  • Next topic Ad Operations: Enabling the Negative Audiences tactic in the paid destination

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