Skip to main content


         This documentation site is for previous versions. Visit our new documentation site for current releases.      
 

Configuring Facebook Ads destinations

Updated on August 3, 2022

Facebook Ads destinations enable ads to be targeted on Facebook, Instagram, Messenger, and third party apps and websites. Paid Media Manager can leverage information on known individuals (for example, their email, phone number, device ID, and so on) to target these ads based on Next-Best-Action, and also segment eligibility. Paid Media Manager integrates directly with Facebook Ads and the Facebook Custom Audience API.

Pega Customer Decision Hub Paid Media Manager User Guide
  1. Create a Facebook App to access the Facebook Marketing API. For more information, see Creating a Facebook Ads app and credentials and Submitting a Facebook app for review.
  2. Configure the connection to a Facebook Ads destination in Pega Customer Decision Hub. For more information, see Configuring Facebook Ads destinations in Paid Media Manager.
  • Creating a Facebook Ads app and credentials

    As part of the process of connecting Paid Media Manager to a Facebook Ads destination, you must have an account in Facebook Ads and use the credentials for that account to configure a destination in Paid Media Manager.

  • Submitting a Facebook app for review

    Facebook requires that third-party apps undergo a review process to ensure the safety of Facebook users' data. The following article describes how to generate the user access token by selecting relevant permissions and get the appropriate access levels for these permissions. For general information about the process, see App Review.

  • Configuring Facebook Ads destinations in Paid Media Manager

    After you create a Facebook App to access the Facebook Marketing API, configure the connection to a Facebook Ads destination in Paid Media Manager.

  • Previous topic Mapping individuals to paid destinations with CRM attributes
  • Next topic Creating a Facebook Ads app and credentials

Have a question? Get answers now.

Visit the Support Center to ask questions, engage in discussions, share ideas, and help others.

Did you find this content helpful?

Want to help us improve this content?

We'd prefer it if you saw us at our best.

Pega.com is not optimized for Internet Explorer. For the optimal experience, please use:

Close Deprecation Notice
Contact us