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Requesting business-as-usual updates to paid configuration

Updated on August 3, 2022

After reviewing the recommended tactics, the paid specialist communicates the recommendations to the advertising team, and then request the necessary configuration changes from an NBA specialist.

Pega Customer Decision Hub Paid Media Manager User Guide
Note: The specific steps depend on the change management process in your organization. You can adapt the following high-level approach according to your business needs.
  1. Contact the advertising team that manages your Facebook Ads or Google Ads account, and then describe the tactic that is recommended for the ad collection.
  2. If the tactic is approved, request the necessary configuration changes from an NBA specialist.
  3. After the NBA specialist completes the change request and creates the necessary artifacts in the paid destination, inform the advertising team that they can implement the recommended tactic.
  • Previous topic Associating actions with ad collections on paid destinations
  • Next topic Optimizing return on ad spend with the Conversion Bid Optimization tactic

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