Facebook requires that third-party apps undergo a review process to ensure the safety of Facebook users' data. The following article describes how to generate the user access token by selecting relevant permissions and get the appropriate access levels for these permissions. For general information about the process, see App Review.
- Facebook Ads access levels and permissions
The app used for integration with Paid Media Manager should have the App Type set to Business. Business apps do not have app modes and instead use only access levels.
- Applying for advanced access permissions for the Lead Ads functionality
To use the Lead Ads functionality, you must apply for advanced access permissions for your Facebook app before going live with the integration. To get the advanced access level for any permissions, you must complete the Facebook app review process.