The strength and effectiveness of tactics for an ad collection is measured by comparing the outcomes of an action that is associated with the collection to the predefined criteria. For example, to assess whether an ad collection is a good candidate for the Conversion Lookalike tactic, Paid Media Manager references the number of times when an action that is associated with the tactic was accepted.

To view the tactic recommendations for an ad collection, you select a representative action that Paid Media Manager uses to generate the recommendations for that collection.Note: To ensure that Paid Media Manager has the necessary data to generate recommendations, enable the Retrieve destination assets and enable insights setting for the paid destination. For more information, see Enabling paid tactics.

1. In the left navigation pane of Pega Customer Decision Hub portal, click PaidAction Association.
2. On the Paid Action Association landing page, find the ad collection that you want to monitor, and then click the Update button next to that ad collection.
3. In the Associate action window, select the action that you want Paid Media Manager to reference for tactics recommendations for the ad collection.
   Note: You can only associate a single action with an ad collection. If you update or remove the action association, existing recommendations for that ad collection are deleted as well.
4. Click Apply.
5. In the left navigation pane, view the tactic recommendations by clicking PaidTactics.