Skip to main content

         This documentation site is for previous versions. Visit our new documentation site for current releases.      

Understand Pega Sales Automation personas and their actions

Updated on May 10, 2021

Pega Sales Automation supports key operator types called personas which you associate based on their role in the application. The table below describes the personas the application includes by default.

Pega Sales Automation Implementation Guide
Persona typeDescription
Administrator (Sys Admin)Common for all applications. Manages the entire application and performs advanced tasks. Has access to both App and Dev Studio.
Application SetupCommon for all applications. Runs the New Application wizard and creates the application implementation layer.
AuthorCommon for all applications. Performs early configuration steps in App Studio.
Global Sales OpsHas access to the entire application without the territory limitations. Sees data and can access to all territories. Acts as a super admin for the system, supports the sales teams by managing territories, users, and administrating data. There is only one Global Sales Ops in the application.
Local Sales OpsWorks in boundaries defined by territories is assigned to. Supports the sales teams by managing territories, users, and administrating data within the assigned territory. There can be multiple Local Sales Ops in the application.
Sales ManagerManages teams, monitors the overall performance, and collaborates with the subordinate teams.
Sales Representative (Sales Rep)Manages the lead and opportunity pipeline including all communications with prospects and customers.
Channel Manager (Partner Relationship Management persona)Manages partners associated with the parent organization.
Partner Sales Operations (Partner Relationship Management persona)A sales operations in the partner organizations creating, modifying, or removing partner sales representatives.
Partner Seller (Partner Relationship Management persona)A sales representative in the partner organizations selling products of the parent organization.
Partner Seller Manager (Partner Relationship Management persona)A sales manager in the partner organizations managing partner sellers.

Note: To view industry-specific personas, see each application chapter at the end of this book.

After purchasing a Pega Sales Automation license and logging into the application, you act as an application setup persona. When you create your implementation application by performing the New Application wizard steps, you can add both Administrators and Authors personas.

After you set up your team structure, users log in as defined personas, have access to particular App Studio navigation pane items, see dashboards and widgets defined by their role in the process.

To view personas, in the navigation pane of App Studio, click UsersPersonas.

To create personas, see Optional: Creating personas.

To add more users as personas, see Adding people as personas.

  • Previous topic Introduction to Pega Sales Automation
  • Next topic Explore the capabilities by using the sample application

Have a question? Get answers now.

Visit the Support Center to ask questions, engage in discussions, share ideas, and help others.

Did you find this content helpful?

Want to help us improve this content?

We'd prefer it if you saw us at our best. is not optimized for Internet Explorer. For the optimal experience, please use:

Close Deprecation Notice
Contact us