Customer Decision Hub is a solution that combines data management, decision management, and advanced analytics across multiple channels. CDH is fully integrated with Pega Platform and can utilize many of its features to ensure that decision-making in your application is always driven according to the Next-Best-Action principle. You can use Pega Platform to build your own decision-making hub that quickly and accurately provides the most relevant value-added decisions.

Customer Decision Hub comes as part of Pega Marketing by default. CDH can also be added to Pega Strategic Applications, such as Pega Customer Service or Pega Sales and Onboarding.