Multi-Channel Campaigns (commonly referred to as Campaigns) enable marketers to use the power of intelligent segmentation and analytics to deliver the right offering to the right customer at the right time.

This chapter includes the following sections that explain various aspects of Multi-Channel Campaigns:

• Campaign Management
• Campaign Creation
• Configuring an Outbound Campaign
• Campaign Approval
• Campaign Validation
• Campaign Testing
• Campaign Execution
• Campaign Monitoring
• Campaign Completion