Skip to main content

         This documentation site is for previous versions. Visit our new documentation site for current releases.      

Prospecting with Next-Best-Action Paid Audiences

Updated on August 4, 2022

Paid Media Manager enables organizations to leverage their proprietary individual level data, decisioning, intelligence for prospecting by utilizing the look-a-like capabilities of media platforms. You can also prospect for new customers using lookalikes of Next-Best-Action Audiences. Lookalike audiences, also known as similar audiences in Google Ads, are audiences whom you want to target because they resemble individuals whom you already target in some way, and may also be interested in your product or service.

Pega Customer Decision Hub
  • Previous topic Creating a CPC-based strategy with the Strategy Builder
  • Next topic Configuring Facebook Lookalike Audiences

Have a question? Get answers now.

Visit the Support Center to ask questions, engage in discussions, share ideas, and help others.

Did you find this content helpful?

Want to help us improve this content?

We'd prefer it if you saw us at our best. is not optimized for Internet Explorer. For the optimal experience, please use:

Close Deprecation Notice
Contact us