Prospecting with Next-Best-Action Paid Audiences
Paid Media Manager enables organizations to leverage their proprietary individual level data, decisioning, intelligence for prospecting by utilizing the look-a-like capabilities of media platforms. You can also prospect for new customers using lookalikes of Next-Best-Action Audiences. Lookalike audiences, also known as similar audiences in Google Ads, are audiences whom you want to target because they resemble individuals whom you already target in some way, and may also be interested in your product or service.
Pega Customer Decision Hub
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