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Streamlining Campaign Generation for Next-Best-Action Paid Audiences

Updated on August 4, 2022

To streamline the creation of advertising campaign on Facebook and Google destinations, enable the option to automatically create campaigns for each action and ad sets or groups for each paid audience.

Pega Customer Decision Hub

Advertisers must configure campaigns on ad platforms to use Next-Best-Action based paid audiences. For Google Ads and Facebook Ads, this task can be streamlined.

Enabling campaign generation for Facebook Ads and Google Ads creates a campaign for each offer. If a paid strategy is used, an ad set and ad group is generated for each priority level. These priority-specific ad groups/ad sets can be configured with a max bid aligned with the priority level.

To enable this option for a specific Facebook Ads or Google Ads destination:

  1. Log in to App Studio.
  2. Click SettingsChannelsPaid MediaFacebook Ads or Google Ads.
  3. Edit or create a destination.
    Note: Do not use a manager account for Google Ads if you want to automatically create campaigns for this destination. Automatic campaign generation is not available for Google Ads manager accounts.
  4. In the Facebook/Google Ads assets generation section, select Enable campaign generation.
  5. Click Apply.
  6. Enable the paid destination you created in the Next-Best-Action Designer.
  7. Once the individual data for this destination has been synchronized, for example, after a scheduled run, log in to Facebook Business Manager or to your Google AdWords account.
  8. Review the automatically generated campaigns. If needed, adjust the campaign name, objective, budget, and other settings.
    Note: The automatically generated ad sets or groups have the same name as the paid audience with which they are associated.
    The association between the generated paid audience and the ad set enables the individual added to the audience to be targeted with the correct action at the correct willingness to pay. Altering this association prevents this mechanism from working.
  9. Finish the configuration of the automatically generated advertising campaigns in the destination platform.
  • Previous topic Enabling actions for paid channels
  • Next topic Responding to individual engagement on paid channels with real-time events

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