Configuring the objective
An objective is a business goal that the Strategy should achieve. You must configure one objective for each Strategy.
Pega Customer Decision Hub
The following objectives are available:
- Calculate Customer Lifetime Value
- Calculate Customer Lifetime Value for retail banking
- Fixed or dynamic action bundle
- Action prioritization strategy
- Action targeting using Audiences and AI
- Action Targeting using paid optimization
- Configuring the Calculate Customer Lifetime Value objective
- Configuring the Calculate Customer Lifetime Value objective for retail banking
- Configuring the Fixed or Dynamic Action Bundle objective
- Configuring the Action Prioritization Strategy objective
- Configuring the action targeting using the Audiences and AI objective
- Configuring the Paid Optimization objective
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