After the Campaign has been configured and approved, it is ready to be launched. This readiness is indicated by the availability of the Run action.

Clicking the Run button or selecting the Submit for Execution action from the Actions menu performs Campaign validation and presents the user with any reported validation violations and run configuration options. The user must resolve all critical violations before the Campaign can be launched.

From this screen, the user can configure the desired engagement types for the Campaign . The options available in this screen are explained in the Configuring Campaign Engagement section. The user must select at least one engagement type in order to launch the Campaign.

After configuring the desired engagement type(s) for the Campaign, users can click Confirm to launch the Campaign. Upon doing so, the system generates artifacts necessary for Campaign execution and transitions the Campaign to the running stage.

After submitting a Campaign for execution (and while it is still running), its referenced components (such as Segments, Strategies, and Volume Constraints) should not be deleted. In addition, certain structural changes should only be made after suspending the Campaign. Examples of these changes include modifying the Strategy result component and adding Segment usage within Strategies. After making the desired structural change, the Campaign must be updated and resubmitted for execution.