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Managing prospects

Updated on September 15, 2022

In marketing terms, a prospect is a potential customer, which you want to target. Pega Customer Decision Hub provides support for importing prospect lists, creating prospect segments. If campaigns are enabled in your application, you can also use them to target prospects.

Pega Customer Decision Hub

Configuring the prospect class

Note: Starting in Pega Customer Decision Hub version 8.7, this functionality is considered deprecated and may be removed in future versions of the product. The new approach to manage prospects is to select an industry template when running the Customer Decision Hub setup wizard or adding a prospect property to the customer class for storing prospects in the system. For more information, see Configuring the prospect class.

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