Supplementing next-best-action with traditional outbound campaigns
In Pega Customer Decision Hub, campaigns provide an additional mechanism to deliver actions to customers and monitor the action performance.
- Self-Optimizing Campaigns (deprecated)
Self-Optimizing Campaigns automate the process of splitting a campaign into a series of waves and leveraging the power of adaptive analytics to automatically learn which actions appeal to your customers the most.
- Multi-Channel Campaigns
Multi-Channel Campaigns (commonly referred to as Campaigns) enable marketers to use the power of intelligent segmentation and analytics to deliver the right offering to the right customer at the right time.
- Outbound Campaigns
The Outbound Campaigns offer a visual card paradigm for promoting offerings and tracking performance, enabling marketers to concentrate on audience, action, and flow. They feature a simplified canvas, traceable goals, and performance monitoring.
- Defining outbound limits for traditional marketing campaigns
To define outbound limits for traditional outbound marketing campaigns, create a new contact policy.
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