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Supplementing next-best-action with traditional outbound campaigns

Updated on September 15, 2022

In Pega Customer Decision Hub, campaigns provide an additional mechanism to deliver actions to customers and monitor the action performance.

Pega Customer Decision Hub

Before the introduction of Next-Best-Action Designer and the Next-Best-Action strategy framework, campaigns were the main mechanism by which actions were delivered to customers. In newer versions of the product, this functionality has been superseded by the practices of 1:1 Customer Engagement, embodied within the product through the use of Next-Best-Action Designer. As a best practice, you should configure your customer engagement strategy in Next-Best-Action Designer, as described in Improving customer experience with next-best-action on owned channels.

The following links are provided for reference for users who have already configured campaigns in an earlier version of their Pega Marketing application. If you are a new user of Pega Customer Decision Hub, campaigns are disabled in your application by default and can only be enabled with a separate license. If you have purchased the license, see Optional: Enabling Pega Customer Decision Hub Marketing Campaign Edition.

  • Self-Optimizing Campaigns (deprecated)

    Self-Optimizing Campaigns automate the process of splitting a campaign into a series of waves and leveraging the power of adaptive analytics to automatically learn which actions appeal to your customers the most.

  • Multi-Channel Campaigns

    Multi-Channel Campaigns (commonly referred to as Campaigns) enable marketers to use the power of intelligent segmentation and analytics to deliver the right offering to the right customer at the right time.

  • Outbound Campaigns

    The Outbound Campaigns offer a visual card paradigm for promoting offerings and tracking performance, enabling marketers to concentrate on audience, action, and flow. They feature a simplified canvas, traceable goals, and performance monitoring.

  • Defining outbound limits for traditional marketing campaigns

    To define outbound limits for traditional outbound marketing campaigns, create a new contact policy.

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