A treatment represents how the action is presented and experienced by a customer in a specific communication channel. You can define treatments for a number of built-in and custom channels, such as email, web, and others.

Once created, treatments are associated to a specific action on the Treatments tab of the action rule. Treatments added to the Treatments tab of the action will be prioritized by the next-best-action strategy, which uses adaptive models to determine the best channel and treatment. This is done by continuously testing the treatment success rate, by randomly increasing the propensity of certain treatments to allow the model to explore and learn about other situations that could yield positive results. If you use Next-Best-Action Designer, you do not need to manually test the effectiveness of your treatments. For more details, see Model learning for new actions.

The Flow tab of the action should utilize the Use associated treatment option on the appropriate shape in order to take advantage of the best treatment based on the strategy framework. To create a new treatment, the user simply needs to type in the desired name and click the magnifying glass to launch the Create form for the treatment.

Treatments can be defined at the top level or can be categorized into issues and groups. The system automatically selects the issue and group in the Create form using the corresponding values from the action rule. Users can change these selections to store the new treatment at a different hierarchical level.

• Defining eligibility conditions for treatments
• Configuring email treatments
• Configuring SMS treatments
• Configuring push notification treatments
• Configuring web treatments
• Configuring mobile treatments
• Configuring agent-assisted treatments
• Configuring other channel treatments
• Sections
• Adding custom attributes to treatment form