The Outbound Campaigns offer a visual card paradigm for promoting offerings and tracking performance, enabling marketers to concentrate on audience, action, and flow. They feature a simplified canvas, traceable goals, and performance monitoring.

The Outbound Campaign construct provides a mechanism to promote a single offering and monitor its performance using a visual card paradigm that highlights all aspects of the initiative on a single canvas. This allows marketers to focus on key aspects, such as the audience, the action, and the flow.

High-level features of the Outbound Campaign functionality include the following:

• Simplified canvas, which includes all details in single view
• Visual ‘card’ paradigm for easier building
• Traceable goals and the ability to monitor their performance

Outbound Campaigns have a lifecycle of their own and go through various stages. These stages are outlined in the Outbound Campaign Lifecycle section. The remaining sections in this chapter outline the various interactions available to the user. These interactions include the following:

• Outbound Campaign Lifecycle

  The user can perform appropriate actions on the Outbound Campaign at some of these stages. Performing an action on the Outbound Campaign may move to it a different stage.

• Creating a traditional outbound marketing campaign

  Outbound Campaigns are listed alongside Multi-Channel Campaigns on the Campaigns landing page. This landing page is accessed in the Pega Customer Decision Hub portal via the Campaigns link in the left navigation.

• Configuring an Outbound Campaign

  Marketers can start configuring the Outbound Campaign right from the Create a Campaign screen. Once the Outbound Campaign has been created, they can use the Edit button to go into edit mode and make further updates to the Outbound Campaign configuration.

• Validating an Outbound Campaign

  Click Actions Validate to validate your Outbound Campaign configuration. Reported violations are categorized into critical items and warnings. Critical items will prevent the Outbound Campaign from being launched. Warnings represent best practice violations and other scenarios which may impact Outbound Campaign execution.

• Running a Campaign

  After the Campaign has been configured and approved, it is ready to be launched. This readiness is indicated by the availability of the Run action.

• Monitoring Outbound Campaign Goals

  Once the Outbound Campaign enters the running stage, the system tracks its performance and stores relevant information in Interaction History (IH). If the user specified performance goals on the Outbound Campaign, they can monitor these goals as the Outbound Campaign progresses.

• Making changes to a running campaign

  This section provides details on the following additional actions that a user can perform on their Outbound Campaign: