The Engagement section in the Build tab enables the configuration of the modes in which the Campaign engages with the customers.

Clicking the Configure button launches the Configure Engagement modal window which presents the following three engagement types:

• Campaign schedule
• Real-Time events
• Real-Time containers

Users can enable multiple engagement types on the same Campaign.

• Campaign schedule

  This engagement type represents scheduled Campaign execution. Users can configure desired scheduling options and the system will automatically run the Campaign based on the configured schedule.

• Configuring event-driven campaign execution

  This engagement type represents event triggered execution of the Campaign. Refer to the Real-Time Events chapter for details on creating and triggering Events.

• Exposing the results of a marketing campaign to real-time channels

  This engagement type allows marketers to expose the results of a marketing Campaign to real-time channels such as web and mobile. Refer to the Real-Time Containers chapter for more details on creating and triggering Containers.

• Configuring a Fallback Strategy

  For Real-Time Events and Containers, define a fallback Strategy which gets executed if the Strategy defined on the Campaign fails. Save the FallbackStrategy Strategy rule into your implementation layer and replace the placeholder Set Property component in this Strategy with the action(s) that should be rendered if a Strategy fails.