In marketing terms, a prospect is a potential customer, which you want to target. Pega Customer Decision Hub provides support for importing prospect lists, creating prospect segments. If campaigns are enabled in your application, you can also use them to target prospects.
Configuring the prospect class
Application administrators need to configure the class for storing prospects in the system. Refer to the Pega Customer Decision Hub Implementation Guide on the Pega Customer Decision Hub product page for detailed instructions.