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Supplementing next-best-action with traditional outbound campaigns

Updated on August 4, 2022

In Pega Customer Decision Hub, campaigns provide an additional mechanism to deliver actions to customers and monitor the action performance.

Pega Customer Decision Hub

Before the introduction of Next-Best-Action Designer and the Next-Best-Action strategy framework, campaigns were the main mechanism by which actions were delivered to customers. In newer versions of the product, this functionality has been superseded by the practices of 1:1 Customer Engagement, embodied within the product through the use of Next-Best-Action Designer. As a best practice, you should configure your customer engagement strategy in Next-Best-Action Designer, as described in Improving customer experience with next-best-action on owned channels.

The following links are provided for reference for users who have already configured campaigns in an earlier version of their Pega Marketing application. If you are a new user of Pega Customer Decision Hub, campaigns are disabled in your application by default and can only be enabled with a separate license. If you have purchased the license, see "Enabling campaign editing" in the Pega Customer Decision Hub Implementation Guide on the Pega Customer Decision Hub product page.

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