Pega Customer Decision Hub provides supplementary support for incorporating an approval process into the Campaign lifecycle. This functionality is included in the Marketing Operations module along with other operational features.

As part of this functionality, Campaigns must be approved before they can be launched. Application implementers can customize the criteria for Campaigns to require approval. Advanced implementations may even consider customizing the approval flow to better suit their needs.

In the out-of-the-box process, users can perform the following actions:

• Submit Campaign for approval
• Recall submitted Campaign

The manager can perform the following action:

• Approve or Reject a Campaign

• Submitting a Campaign for Approval
• Recalling a Submitted Campaign
• Approving and Rejecting Campaigns